2025 Outdoor Trends to Supercharge Your Marketing and Sales

Published by Katy Doss, Script CEO | January 7, 2025

Outdoor marketing can feel like a broken record sometimes.

You’re stuck saying the same things: “Transform your space,” “Enhance your lifestyle,” etc. Meanwhile, your competitors are claiming they’re the premier outdoor business, just like you. It’s hard to stand out when everyone’s shouting the same thing.

We’re here to fix that. We’ll dive into seven outdoor trends for 2025, backed by data and consumer insights, including Pinterest Predicts. These trends aren’t just for inspiration—they’re actionable tools you can use for blogs, ads, social media, videos, and more. You’ll be armed with ideas to keep your marketing fresh, exciting, and irresistible to your ideal buyers.

Want more insights? Download our Outdoor Trends podcast episode!

Why Trends Matter for Outdoor Marketing

You might be thinking, “Trends? Why should I care? I’m selling outdoor kitchens, not fashion.” Well, here’s the deal: Trends are about connecting with what your buyers want right now.

Affluent Buyers Crave Relevance

Affluent buyers don’t just buy products—they buy lifestyles. Staying ahead of trends positions your business as a leader, not a follower.

Stat: Affluent consumers are 22% more likely to purchase from brands that feel “modern and innovative” (McKinsey, 2023).
Example: If wellness retreats are trending, and you’re marketing outdoor spaces as places for self-care and mindfulness, you’re connecting with a buyer’s aspirations.

Trends Break Through the Noise

In a crowded industry, it’s hard to stand out. Leveraging trends gives you fresh angles to differentiate yourself.

Example: Sustainable luxury isn’t just about solar panels; it’s about creating eco-friendly spaces that scream high-end sophistication.

The Pain Points in Outdoor Marketing

Before we dive into the trends, let’s talk about the challenges you might be facing.

Pain Point 1: Running Out of Ideas

You’ve written “Transform your outdoor space” one too many times. It’s time for something fresh.

Solution: Trends like smart outdoor spaces or biophilic design offer new storytelling opportunities.
Example: Instead of generic content, try: “How Smart Tech is Revolutionizing Outdoor Kitchens in 2025.”

Pain Point 2: Blending In with Competitors

When everyone claims to offer “luxury” and “premium quality,” those words lose their meaning.

Solution: Adopt niche trends like accessible design or nature-connected spaces. These show you’re thoughtful and ahead of the curve.
Example: An accessible patio ramp designed to blend seamlessly with modern landscaping doesn’t just meet a need—it exceeds expectations.

2025 Trends to Elevate Your Marketing

1. Outdoor Wellness Retreats

The pandemic fueled the wellness movement, and it’s not going anywhere. People are investing in outdoor spaces as personal sanctuaries.

Example: A client added a meditation nook with custom water features and aromatherapy landscaping (think lavender and jasmine). Their ad: “Find Your Zen Without Leaving Home.”
Stat: 35% of homeowners planning renovations in 2025 cite mental well-being as a key motivator (Houzz, 2024).
Marketing Tip: Create Instagram Reels with serene setups and calming background music.

2. Sustainable Luxury

Affluent buyers want sustainability with sophistication—think eco-friendly materials that still feel high-end.

Example: Market reclaimed wood pergolas paired with solar-powered lighting as “Eco Elegance.”
Stat: 68% of affluent consumers say sustainability influences their buying decisions (Forbes, 2023).
Marketing Tip: Use side-by-side visuals of traditional vs. sustainable designs to highlight both beauty and eco-friendliness.

3. Smart Outdoor Spaces

Outdoor tech is a game-changer. Think weatherproof TVs, voice-controlled lighting, and automated irrigation systems.

Example: A video ad: “Alexa, light the fire pit,” showing voice-activated features.
Stat: The smart home market is projected to grow to $138 billion by 2026, and affluent buyers are leading the charge (Statista, 2023).

4. Entertainment-Centric Enhancements

Affluent homeowners love hosting. Outdoor kitchens, media systems, and bespoke seating are in demand.

Example: “From BBQs to Movie Nights: How to Create the Ultimate Entertainment Space” as a blog post.
Marketing Tip: Pinterest is perfect for showcasing aspirational party setups. Use high-quality photography to attract pins.

5. All-Season Living

Year-round outdoor spaces are a hit—heated patios, enclosed pergolas, and weather-resistant furniture keep the fun going through winter.

Example: Ads featuring snowy patios with a fire pit and plush seating: “Cozy Winters, Elevated.”

6. Accessible Outdoor Design

Accessibility is luxury. Buyers want spaces that cater to everyone without looking clinical.

Example: Highlight ramps, wide paths, and adaptive furniture in a blog titled: “Luxury Without Limits: Designing Accessible Outdoor Spaces.”
Marketing Tip: Use testimonials from clients who’ve seen the impact of inclusive design.

7. Nature-Connected Experiences

Biophilic design brings the outdoors closer. Use native plants, natural materials, and organic layouts to blend luxury with nature.

Example: A social post series on how native landscaping supports local ecosystems while looking stunning.

Where to Use These Trends

Social Media

Instagram: Use Reels to show behind-the-scenes setups or before-and-after transformations.
Pinterest: Post high-quality images with keywords like “wellness backyard” or “luxury outdoor trends.”

Blogs

Examples: “5 Trends Shaping Outdoor Living in 2025” or “Why Smart Tech is the Future of Outdoor Design.”

Video Content

Example: Client testimonials showing how these trends transformed their outdoor spaces.

Use Meta Ads to target affluent homeowners by demographic and behavior. Narrow audiences outperform broad targeting by 36% in cost per lead (eMarketer, 2023).

Why These Trends Work

Stat: Affluent buyers are 22x more likely to remember details about a product or service when it’s framed in a story (Psychology Today).
Trends tap into their emotions and aspirations—whether it’s exclusivity, wellness, or innovation.

To recap, trends like wellness retreats, smart tech, and accessible design aren’t just marketing gimmicks—they’re tools to differentiate your brand and connect with affluent buyers on a deeper level.

Want more insights? Download our Outdoor Trends podcast episode!