Our Affluent Buyer Selling System is a complete, end-to-end blueprint for identifying your target buyers, whether those are end users, builders, architects, designers, or all of the above, and generating demand for your products or services.
Affluent buyers are:
Affluent buyers have more disposable income, are less affected by fluctuations in the economy, take less time to close, and are generally a much more stable client base. That’s who we’ve spent years learning about, because they are the ideal target for businesses like yours.
It is a comprehensive, long-term engagement in which we work with you to increase sales for maximum return on investment.
We’ve developed a process for understanding your business and helping you reach your goals:
The LEARN phase gives us a strong base to develop the infrastructure that sets you up for long-term success.
Onboarding
We ensure we have all the tools and access we need to get to work for you. We introduce you to your dedicated team, and provide you with a timeline and access to our online review portal.
Business Understanding
We work to have a deep understanding of your business – what attracts affluent buyers to your product? What are your products’ unique selling propositions? How are your sales reps working with potential customers?
Audit
We examine your existing assets – your marketing, website, and brand – to gauge what’s worked and what hasn’t, understand why, and begin to craft your tailored plan.
During the Build phase, we construct the pieces of the puzzle to get you noticed by affluent buyers. These vary per client, but are all part of our comprehensive strategy to achieve your goals.
The Build phase is more than simply setting up paid ads or creating a content calendar. During the Build phase, we are putting our years of industry and marketing knowledge to work as we home in on the ideal strategies for YOU.
During the Build phase, we are performing in-depth keyword research, audience building, analytics tracking, budgeting, ad funnel planning, KPI determination, list building, and creative asset design.
By the end of the BUILD phase, you will be set up with your unique marketing efforts. These differ for each client, but typically include:
Google Ads • Meta Ads • Pinterest Ads • Linkedin Ads • Search Engine Optimization • Email Marketing • Paid Industry Publication Ads • Various Promotion Development • Organic Social Media • Content Marketing
The GROW phase brings everything together.
We are managing your marketing ecosystem, giving you your time back while increasing leads and growing your business.
During the GROW phase, we are optimizing your paid ads, executing promotions, strategizing and creating content, managing your website, and tracking and monitoring analytics and leads. We also may adjust our efforts during the Grow phase depending on performance and new offerings.
The Grow phase is ongoing for the duration of our engagement.
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