Dwell needed a full pipeline of warm leads to close sales.
Dwell Shutter & Blinds manufactures exterior and interior shutters, shades, blinds, and drapes that stand the test of time. In business since 1964 as the direct-to-consumer arm of Southern Shutter, Dwell has crafted a legacy in the luxury shutter business.
Key Points
“I’ve made more money this year than I ever have, and I credit you guys.”
Sales representative – Dwell
Goal
Their goal? Leads.
While Dwell sells through in-house sales representatives, they needed a full pipeline of warm leads to close sales with affluent buyers.
Solution
Close the awareness gap.
We knew we needed a wide variety of customer touch points in order to close the awareness gap, so we implemented a comprehensive, long-lasting campaign of Google search and retargeting ads, Meta ads, Pinterest ads, strategic mailers, search engine optimization, outbound content and much more.
Results
Dwell has seen a 70% increase in sales, and is continuing to grow. In fact, one sales rep told us at our annual Christmas party, “I’ve made more money this year than I ever have, and I credit you guys.”