How 10 Touchpoints Can Shorten Your Sales Cycle

The Problem? Most Businesses Rely on Just One or Two Marketing Channels 

Many businesses pour their efforts into one marketing platform—whether it’s Meta ads, Google SEO, or email marketing—and then wonder why their sales cycle is so long. 

Here’s the reality: 

• If you are only running Meta ads, you are relying on one platform to serve your message 10 or more times, which could take months and require a hefty budget. 
• If you are only focusing on SEO, you are missing potential customers who spend more time on social media than searching on Google. 
• If you are only using email marketing, you are only reaching the people who have already opted in—and missing a huge audience of potential buyers. 

The solution is a multi-touchpoint marketing strategy that helps your ideal buyers see your message across multiple channels in a shorter period of time. 

The Multi-Touchpoint Strategy: How to Speed Up the Buying Process 

Instead of waiting months for a single channel to build brand awareness, a well-rounded marketing strategy uses multiple platforms to reach potential buyers where they already spend their time. 

1. Paid Advertising (Meta, Google, Pinterest, YouTube)

Paid ads get you in front of potential buyers quickly, but one platform alone will not be enough. Running a mix of Meta, Google Search, and Pinterest ads allows you to reach buyers in different stages of their journey. 

• Pinterest ads capture buyers who are in the inspiration stage, planning their dream outdoor spaces. 
• Google search ads target buyers who are actively looking for services and ready to buy. 
• Meta ads build brand awareness and help retarget people who have already shown interest. 

2. SEO & Blog Content

A strong search engine optimization (SEO) strategy ensures that when potential buyers research outdoor kitchens or luxury pools, your business appears as a trusted expert. Blog content like “The Ultimate Guide to Building a Luxury Pool” or “How to Choose the Best Outdoor Kitchen Setup for Your Space” helps establish credibility and keeps your brand top-of-mind when they are ready to take action. 

 3. Email Marketing for Lead Nurturing

Most high-ticket purchases take time, so email sequences play a crucial role in keeping potential buyers engaged. Instead of just sending promotions, focus on valuable content, such as: 

• Seasonal maintenance tips 
• Project inspiration 
• Customer success stories 

If someone downloads a Luxury Outdoor Living Planning Guide from your site, an automated email sequence can guide them through the decision-making process while keeping your brand top-of-mind. 

4. Organic Social Media for Trust & Engagement

While paid ads bring in new audiences, organic social media builds familiarity and trust. Posting consistently on Instagram, Pinterest, and Facebook keeps your brand visible. Share behind-the-scenes videos, client testimonials, and project showcases to reinforce your expertise. 

 5. Print Marketing for Luxury Buyers

Affluent buyers still value tangible marketing materials. A high-end brochure or direct mail piece adds credibility that digital ads cannot match. For best results, integrate print and digital by using: 

• Luxury catalogs featuring QR codes linking to video tours 
• High-end postcards driving visitors to a landing page with a special offer 

 6. Video Marketing (YouTube, Reels, TikTok)

Buyers want to see the product or service in action before they invest. Video marketing helps create an emotional connection that static images cannot. Whether it is a before-and-after pool transformation, a behind-the-scenes install, or a high-end patio reveal, video builds excitement and trust. 

 7. Retargeting Ads for Warmer Leads

Retargeting ads serve as reminders for people who have already interacted with your brand. If someone visits your Luxury Pergolas page but does not convert, a retargeting ad featuring a stunning pergola setup can give them the final push they need to buy. 

 8. Word-of-Mouth & Referral Marketing

Satisfied clients are one of the most powerful marketing tools. Encourage referrals by offering: 

• A client referral program with exclusive perks 
• Professional before-and-after photos for them to share on social media 

 9. Community & Event Marketing

Affluent buyers value exclusivity and unique experiences. Hosting private events, such as a Luxury Backyard Design Experience with wine tastings and live design consultations, creates a high-touchpoint interaction that digital marketing alone cannot replicate. 

Real-World Example: Multi-Touchpoint Marketing in Action 

Here is how a landscape design/build client used multi-touch marketing to shorten their sales cycle: 

1. Awareness Stage: 

• Meta and Pinterest ads showcased project inspiration. 
• Blog posts ranked on Google for outdoor living design. 
• A beautifully designed direct mail piece arrived in targeted zip codes. 

 2. Consideration Stage: 

• Google search ads appeared when buyers actively researched landscapers. 
• Website visitors were served retargeting ads across Meta and YouTube. 
• Pinterest users saw “Luxury Backyard Trends” promoted pins. 

 3. Decision Stage: 

• Interested leads received an email series with pricing guides and testimonials. 
• High-quality video ads highlighted recent transformations. 
• A final Meta retargeting ad offered a limited-time consultation. 

 Within a few weeks, potential buyers saw this landscaping brand multiple times across different platforms, leading to faster decision-making and higher conversions. 

Recap & Takeaways 

• Buyers need 10-15 touchpoints before taking action. 
• A multi-channel marketing strategy speeds up that process. 
• The more places you show up, the faster you build trust and close sales. 

Action Steps for Your Business 

• Pick two to three new marketing touchpoints to add this month. 
• Track your leads and identify where they are really coming from. 
• Test a mix of paid ads, SEO, email, and print to create a layered marketing strategy.