Scoot Over, Suits: 10 Tips to Sell More with LinkedIn

Why Outdoor Brands Should Pay Attention to LinkedIn Right Now 

Let’s start with a few stats from SocialInsider’s 2025 LinkedIn Benchmarks Report: 

• Engagement is up 30% year over year 
• Business pages with just 1,000–5,000 followers saw the most growth 
• Multi-image posts and native documents (PDFs posted directly on LinkedIn) are dominating engagement 

These numbers confirm what we’ve been seeing in the wild: LinkedIn is growing, and smaller brands – yes, even local ones – are getting the algorithm’s love. 

But here’s what makes it especially useful for outdoor brands: 

Affluent buyers are on LinkedIn. 

They’re not searching for “patio design inspiration” like they might on Pinterest. But they are scrolling LinkedIn between meetings, following colleagues and industry leaders, and consuming content that aligns with their values: craftsmanship, luxury, lifestyle, and thoughtful design. 

When you show up in that feed consistently – with real expertise and content that educates or inspires – you plant a seed. And when they are ready to invest in their outdoor space? You’ve already made the shortlist. 

10 LinkedIn Strategies for Outdoor Brands That Want to Sell Smart 

If your LinkedIn strategy right now consists of… well, nothing, don’t worry. These ten approaches will help you build brand equity, create engagement, and position your business exactly where it belongs – in front of high-value buyers.

1. Show the People Behind the Brand

Affluent buyers don’t just invest in products. They invest in people. That means showing the human side of your business: your founder, your team, your project managers, your on-site crew. 

Post a short story about a challenge your team overcame on a recent job. Introduce the landscape designer who brought a client’s dream to life. This builds credibility – and connection. 

2. Use Multi-Image Posts to Tell a Visual Story

According to SocialInsider, multi-image posts get the highest engagement on LinkedIn (6.6% on average). They’re perfect for showcasing transformations: before/afters, design decisions, or even the timeline of a build. 

Each image is a frame in your story. It keeps users engaged, builds curiosity, and lets your audience see the value of your work. 

 3. Create and Share Native Document Posts

Uploading a PDF to LinkedIn (think checklist, guide, or mini portfolio) is a smart move in 2025. These posts are swipeable, mobile-friendly, and keep users on the platform – which the algorithm loves. 

You could share: 

• A “Dream Outdoor Kitchen Checklist” 
• “5 Things to Know Before You Build a Pool” 
• A seasonal design guide 

If you’re blogging (and we hope you are), save your post as a PDF and upload it directly to LinkedIn. Quick win. 

4. Post Short, Personal Video Content

No, you don’t need a drone, a ring light, or a fancy mic. You just need to be real. 

One-minute videos featuring you – or a designer or crew member – talking to the camera about a project, a lesson, or a trend are often more effective than polished production pieces. 

Affluent buyers want confidence. Not commercials. This builds both. 

5. Use Polls to Spark Engagement

Polls on LinkedIn have doubled in engagement since 2023. They’re great for starting conversations and for getting insights about what your audience values. 

Try asking: 

• “What’s the must-have feature in your outdoor kitchen?” 
• “Would you rather invest in an outdoor kitchen or a pool?” 

It’s low-effort, high-impact – and gives you market research in the process. 

6. Activate Your Team as Brand Ambassadors

In 2025, LinkedIn favors posts from individuals over companies. So encourage your staff – especially designers and client-facing roles – to post occasionally. 

A quick recap of a project, a favorite design element, or even a client win can expand your visibility dramatically. Plus, it makes your company feel more approachable and trustworthy. 

7. Engage With Local Influencers and Industry Peers

Don’t just post – interact. Comment on content from architects, interior designers, real estate pros, and even luxury lifestyle brands. 

LinkedIn is a cocktail party, not a billboard. Your future clients will notice when you’re part of the conversation, not just promoting yourself. 

8. Launch a Monthly LinkedIn Newsletter

LinkedIn newsletters are still underused – and extremely effective. Use this space to repurpose your monthly email content, or create something custom around design trends, project updates, or seasonal planning tips. 

It helps you build authority and gives your followers one more way to engage with your expertise. 

9. Use AI to Brainstorm – Not Replace – Your Voice

We’re big fans of AI as a creative partner. Use tools like ChatGPT or Claude to help outline a post or come up with ideas when you’re stuck. But remember, your content still needs you. 

Affluent buyers can sniff out generic content. Even a “Top 10 Tips” post can work – as long as it includes your point of view, insights, and tone. It should feel curated, not canned. 

10. Stay Consistent – and Pay Attention to What’s Working

You don’t need to post daily, but you do need to show up regularly.  

We recommend a simple content rhythm: 

• Tuesday: Carousel (project showcase) 
• Thursday: Team insight or short-form video 
• Friday: Poll or design trend 

Track what performs best. LinkedIn analytics are easy to understand, and they’ll help you refine your strategy over time. 

Final Thought: LinkedIn Is a Long Game. But It’s One Worth Playing. 

If Instagram is your digital showroom, then LinkedIn is your handshake and your pitch – wrapped in a scrollable feed. 

Affluent buyers aren’t looking for the lowest price. They’re looking for confidence. When your brand consistently shows up with value, insight, and craftsmanship, you’re building exactly what they want to buy into: expertise they can trust. 

And best of all? Most of your competitors aren’t doing this yet. So there’s room to stand out – without shouting.