Free, Powerful, and Totally Underused: Maximize Your Google Business Profile

Published by Katy Doss, Script CEO | June 3, 2025
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If your business sells landscape design, luxury outdoor kitchens, custom pools, or anything that requires a crane and a cocktail, listen up—Google Business Profile (GBP) might just be your most underutilized sales rep.

And the best part? It’s free. 

Let’s break down exactly what GBP is, why it matters, and how to turn it into a lead-gen machine for your business. No fluff, no jargon—just real talk and real results. 

Want a Handy Checklist? 

We created a free Google Business Profile Checklist to walk you through every step of this process—from verification to optimization. 

Want more depth? Check out our corresponding podcast episode!  

Listen to the Podcast Download the Guide

What is Google Business Profile? (And Why You Should Care) 

Google Business Profile is that little box of magic that shows up when someone Googles your business name or searches for what you do—like “luxury patio design near me.” 

If you’ve seen a map pop up with three business listings underneath (called the Map Pack), that’s GBP at work. It also shows up as a detailed info panel on desktop or mobile with: 

  • Your business name 
  • Location 
  • Reviews 
  • Photos 
  • Website & contact info 
  • And yes—your digital vibe 

If your GBP is missing or outdated, you’re basically invisible. 

And affluent buyers? They’re not scrolling to page 2. If you’re not showing up in those top listings, you’re not in the consideration set. 

Google Business Profile = Direct SEO 

Here’s the secret sauce: a Google Business Profile is direct SEO. 

Unlike your website—which Google has to crawl, interpret, and (hopefully) understand—your GBP tells Google exactly what you want it to know: 

  • What you do 
  • Where you are 
  • Who you serve 
  • And how your clients feel about working with you 

You’re literally feeding Google curated info. And in return, Google puts your business in front of the right people at the right time. 

Bonus? Updates go live pretty fast—like “see it in 48 hours” fast. Not “wait six months for rankings to move” fast. 

Why Verification Matters (Even Though It’s a Pain) 

Before you start racking up reviews and showing off your portfolio, you’ve got to get verified. 

Verification is Google’s way of checking that you are who you say you are. No verification = no visibility. It’s like having a showroom but the front doors are locked. 

The preferred method? Video verification. You’ll film a short video showing: 

  • Your business signage 
  • Interior space (showroom or tools) 
  • Proof you’re the real deal 

It’s annoying. It might take a few tries. But once you’re approved, you’re golden. 

3 Ways to Maximize Your Google Business Profile 

Once you’re verified, here’s how to make GBP work hard for you: 

1. Upload Gorgeous, Professional Photos

Affluent clients are visual. They want to see inspiration, not just information. 

  • Show your work 
  • Update photos regularly 
  • Include detail shots that scream craftsmanship 

Listings with photos get 35% more clicks—so let your portfolio do the talking. 

2. Use Categories + Descriptions Like a Pro

Your primary category should reflect your most profitable service. “Outdoor Kitchen Designer”? “Pool Contractor”? “Landscape Architect”? Go with what makes you money. 

And your description should speak to why you do what you do. Not just “we install pergolas” but “we create shaded, stylish gathering spaces for families who love to entertain outdoors.” 

You’re not selling features—you’re selling feelings. 

3. Ask for Reviews (and Respond to Them)

Want to know the fastest way to build trust with high-end homeowners? Reviews. 

Ask your clients for them—right after a successful install. Make it personal. Provide a link. And respond to every review, even the bad ones. 

Reviews help with SEO, conversion, and credibility. And remember: 84% of people trust online reviews as much as a personal recommendation.  

Ready for Advanced Moves? 

If you want to go next level: 

  • Post updates weekly (like a mini blog or Instagram feed) 
  • List every service you offer (yes, all of them) 
  • Turn on messaging (if you can respond quickly) 
  • Seed the Q&A section with helpful info 

This positions you as the go-to expert in your category and builds even more trust with Google—and buyers. 

Final Thoughts 

Google Business Profile isn’t just a “nice to have” anymore—it’s a need to have. Especially if your clients are affluent homeowners who are searching online before they ever talk to a sales rep. 

Take a little time to verify, optimize, and update your profile. The results?
More visibility. More credibility. More dream clients. 

 

Want a Handy Checklist? 

We created a free Google Business Profile Checklist to walk you through every step of this process—from verification to optimization. 

Download the Guide
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