Traditional Media Yay or Nay: A Guide for Your Marketing Dollars

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). 

If you’re a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads to event sponsorships—and gives each one a clear “yay” or “nay” (with plenty of real talk and a little humor). 

You’ll learn: 

• Which traditional channels still resonate with high-end buyers 
• How to modernize old-school tactics like direct mail and catalogs 
• What marketing spend is actually worth it when selling to the affluent 

Whether you’re reassessing your marketing budget or trying to blend digital and traditional media more effectively, this episode will help you make smarter decisions.