Make your Box Trucks a Marketing Powerhouse

1. Full Vehicle Wraps: Your Truck Should Be Unmissable

A small logo on the door isn’t going to cut it. Your truck wrap should be a bold, high-quality design that grabs attention and makes it immediately clear what you do. 

• Use large, high-resolution images of your best work to showcase your expertise. 
• Make sure your company name, service, and contact info are easy to read from a distance. 
• Keep it professional. A cluttered, DIY-looking wrap does more harm than good. 

A single well-wrapped truck can generate 30,000-70,000 impressions per day depending on where you’re driving. That’s free exposure—every single day. 

2. QR Codes: Make It Easy for People to Take Action

Seeing your truck is one thing—giving people an easy way to act on it is another. A large, scannable QR code on your truck can take people straight to your website, a special offer, or even a hiring page. 

• Use a dynamic QR code, so you can change the link as needed (seasonal promos, hiring needs, etc.). 
• Label it clearly—“Scan to See Our Work” or “Get a Free Quote” tells people why they should scan. 
• Track the results—set up a UTM link so you know how much traffic comes from your truck. 

People want convenience. If they can scan your truck and instantly book a consultation, you’ve just turned a passive impression into a lead. 

3. Magnetic Hiring & Seasonal Promotion Signs

Your trucks aren’t just for advertising services—they can help with hiring, too. 

• Designate space for a large removable magnet. When hiring, pop on a magnet that says, “We’re Hiring! Great Pay & Benefits—Scan to Apply.” 
• Use the space for promotions—whether it’s a spring landscaping special or a fall pool renovation push, magnets let you adapt without redesigning your entire wrap. 

This keeps your messaging fresh and relevant all year long with minimal spend. 

4. Maximize the Back of the Truck: You Have a Captive Audience

The driver behind you in traffic is staring at your truck—make it count. 

• Use bold, easy-to-read text with a clear message: 
  • “Luxury Outdoor Spaces Without the Hassle—Call Us Today” 
  • “Exclusive Pool Designs – Booking Now” 
• Include a short testimonial: “Our backyard is now the best part of our home—thank you ABC Landscaping!” 
• Add another QR code—make it easy for someone to scan while waiting at a red light. 

This is the perfect place to grab the attention of affluent homeowners and make it EASY for them to take action and visit your website. Once they’re there, they can get information and then can be retargeted with ads – all because they sat behind your truck for five minutes at a red light. 

5. Your Truck = Your First Impression

Affluent homeowners notice details. A dirty, dented truck sends the message that you don’t care about details, while a clean, well-maintained truck signals professionalism. 

• Regularly wash and maintain your fleet. 
• Touch up paint and replace worn-out signage. 
• Ensure branding looks high-end and aligns with the luxury market. 

If your trucks look premium, it reinforces the quality of your work and the caliber of your clients. 

6. Track the Results: Is Your Truck Marketing Working?

All of this sounds great, but how do you know if it’s actually bringing in leads? 

• Use trackable phone numbers on your trucks so you know when calls come from truck sightings. 
• Monitor QR code scans—if no one is scanning, adjust the placement or messaging. 
• Ask customers how they found you—if “I saw your truck” keeps coming up, you know it’s working. 

Marketing is about data and testing. What works in one city might need tweaking in another. Keep refining your approach based on results. 

Final Thoughts  

Your trucks are more than just transportation—they’re powerful marketing assets. If they’re driving through affluent neighborhoods every day, they should be bringing in business, not just taking up road space. 

By implementing these strategies, you can turn your box trucks into rolling billboards that generate leads, build brand trust, and even help with hiring.