7 Tips to Grow Your Outdoor Business with Pinterest

Why Pinterest Is a Goldmine for Outdoor Businesses 

• 1 in 3 Pinterest users has a household income of $100K+ (that’s your ideal client). 
• 85% of Pinterest users use the platform to plan projects (luxury landscaping, fire pits, custom pergolas, etc.). 
• 76% of users are women, and they make 80% of household purchasing decisions (especially for home improvement). 
• Pinterest ads deliver a 2X higher return on ad spend than Facebook and Instagram. 

In short, if you’re selling outdoor products or services, your future clients are already on Pinterest. The question is: are they finding your brand? 

7 Ways to Set Your Outdoor Business Up for Pinterest Success

1. Set Up a Pinterest Business Account

If you’re still using a personal Pinterest account, it’s time to switch. A business account gives you access to analytics, keyword tools, and ad capabilities to track your success. 

Next, claim your website and install the Pinterest pixel so you can measure what’s working. 

 2. Create Keyword-Rich Boards

Pinterest functions like Google for images, which means keywords matter. Your board titles should be searchable and strategic—not generic. 

Instead of:
“Outdoor Spaces”

Try:
“Luxury Outdoor Kitchens & Bar Design”
“High-End Pools & Resort-Style Backyards”
“Bespoke Landscape Lighting for Affluent Homes” 

Your pins and board descriptions should also include keywords your clients search for, making it easier for Pinterest to show your content in relevant searches. 

 3. Get the Visuals Right

Pinterest is all about aesthetic appeal—and affluent buyers expect high-end visuals. 

What Works: 

• Professionally shot, high-resolution images
• Before-and-after transformations 
• Lifestyle imagery (people enjoying the space) 
• Your logo subtly incorporated into the pin 

What Doesn’t Work: 

• Low-quality, grainy images 
• Product-only shots without context 
• Cluttered, text-heavy pins 

4. Pin Consistently

Pinterest rewards consistent posting, just like Instagram or Facebook. The best strategy? 

• Post 5-10 fresh pins per week. 
• Mix in repins of your most successful content. 
• Stay active to keep your brand visible in search results. 

5. Get Found with Pinterest SEO

Pinterest is a search engine, so optimizing your pins for discovery is critical. 

• Use keyword-rich pin titles and descriptions to match what people are searching for. 
• Check Pinterest’s search bar suggestions—these show what’s trending. 
• Instead of “Beautiful Backyard,” try, “Luxury Backyard with Custom Fire Pit & Built-In Seating” 

6. Use Pinterest Predicts to Stay Ahead of Trends

Pinterest actually tells you what’s going to be trending soon. Pinterest Predicts is a quarterly report that reveals the biggest upcoming trends based on search data. 

Even if trends don’t directly align with your business, you can use them to your advantage. 

For example, a recent trend was “luxe café.” While it’s about coffee, you could still use it by showcasing someone enjoying coffee in a luxury outdoor space—positioning your brand within a trending topic. 

7. Supercharge Your Presence with Pinterest Ads

Pinterest Ads are one of the best-kept secrets in digital marketing. 

Unlike Facebook or Instagram, Pinterest ads don’t disappear in a few hours—they stay visible for months, driving traffic long after you launch them. 

Two Key Tips for Pinterest Ads Success: 

• Branded Content is a Must. Unlike other platforms, 95% of Pinterest content is unbranded, meaning a well-branded ad stands out. 
• Commit to at Least 3 Months. Pinterest ads need time to optimize. The longer they run, the better they perform. 

The Bottom Line: Your Buyers Are on Pinterest. Are You? 

Luxury outdoor businesses cannot afford to ignore Pinterest. It’s a visual platform where high-end buyers are already searching for your products and services. 

Your homework? Set up your business account, optimize your boards, and start pinning. The sooner you start, the faster you’ll get ahead of your competitors!