Empowering Your Team to Take Better Project Photos

Published by Katy Doss, Script CEO | February 11, 2025
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Great photos tell the story of your craftsmanship and help affluent homeowners envision your work in their spaces.

While professional photography is ideal, it’s not always practical for every project. That’s where your team comes in! 

Your employees are already on-site witnessing the magic—teaching them to capture stunning photos can transform your portfolio. Today, we’ll dive into why great photography matters, share smartphone photography tips you can give your team, and offer ideas to keep them motivated to snap those shots consistently. 

Get more depth: Listen to our corresponding podcast episode here!

Why Photos Matter 

When potential clients scroll through Instagram, Pinterest, or your website, they’re not reading every word—they’re judging your work based on what they see. For affluent buyers, visual quality is everything. 

Beautiful, high-quality photos can stop their scroll, spark their imagination, and make them want to learn more about you. Whether it’s a before-and-after of a landscaping project or a pool at sunset, strong visuals tell a story that words alone can’t convey. Plus, with competitors showcasing their work, excellent photography isn’t just a way to keep up—it’s a way to stand out. 

Practical Photography Tips 

Equip your team with these actionable tips to elevate their smartphone photos from good to great: 

  1. Clean the Lens: A quick wipe with a soft cloth—or even a t-shirt—can sharpen your image and remove smudges. 
  2. Use Gridlines for Composition: Enable your phone’s gridlines and use the “rule of thirds” to create balanced, professional-looking shots. 
  3. Keep the Horizon Level: A crooked horizon looks amateurish. Use the gridlines to keep things straight or adjust it later during editing. 
  4. Turn Your Phone Upside Down: This brings the lens closer to the ground, capturing dramatic angles and making textures, reflections, and pathways pop. 
  5. Experiment with Panorama Mode: Use horizontal panoramas for wide spaces or vertical ones for tall features like trees and pergolas. 
  6. Shoot During the Golden Hours: Early morning or late afternoon light is softer and more flattering than harsh midday sun. 
  7. Declutter the Background: Remove tools, hoses, or trash cans to keep the focus on your work, not distractions. 
  8. Shoot Wide, Then Crop: Step back to capture the full scene, giving you flexibility for post-editing and cropping later. 
Download the guide!

Motivating Your Team to Take Photos 

Even with the best tips, getting your team to actually take photos can be a challenge. Here’s how to encourage them: 

  1. Photo Contests: Offer prizes for categories like “Best Before-and-After,” “Most Creative Angle,” or “Team Favorite.” A little friendly competition can make it fun. 
  2. Clear Expectations: Provide a checklist (clean the lens, check the background, straighten the horizon, etc.) and make it part of their daily routine. 
  3. Simplify Sharing: Set up shared photo folders with Google Photos or iPhone albums so they can upload images easily. 
  4. Celebrate Their Efforts: Feature their photos on social media, your website, or in proposals. Recognition builds pride and ownership. 

Wrapping It Up 

Strong photography is essential for showcasing your expertise, building trust, and connecting with affluent buyers. While professional photography is always ideal, teaching your team to take great photos is a practical and powerful way to grow your portfolio. 

Start small—implement a photo contest or hold a quick training session this month. The investment in empowering your team will pay off in better marketing, happier clients, and more sales. 

Need More Help?

Download our free photography checklist at scriptmarketingco.com/resources.  

For more tips like this, subscribe to The Affluent Buyer Script podcast for weekly insights into marketing to affluent homeowners! 

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BLOG: The 7 Levels of Brand Engagement for Outdoor Businesses

PODCAST: The 7 Levels of Brand Engagement for Outdoor Businesses

PODCAST: Empowering Your Team to Take Better Project Photos

BLOG: Empowering Your Team to Take Better Project Photos

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