5 Ways to Make your Yard Signs Work as Hard as You Do

You’ve all got yard signs, but I bet not much thought went into them. If you’re just plunking down a small sign with your logo that looks more like a campaign sign than an advertisement for your business, this is the episode for you.  

I’m going to share five ways to elevate those standard yard signs so they work harder for you—and make sure your next project turns heads AND gets the phone ringing. 

Tip 1: Think Beyond the Standard Sign 

Let’s be honest: those little 18×24 H-stake signs scream “budget job.” I get it – those signs are easy and inexpensive to order, and you just leave them with your client and let them worry about throwing them away when the job is done. But if you want to treat your brand like a luxury brand, you need to go in a different direction.  

Let’s look at high-end real estate listings. Have you seen their signage? It’s sleek, substantial, and oozing quality—it’s clear those homes aren’t going for $250,000. That’s the vibe you need. 

• Upgrade Materials: Opt for metal signs or high-quality acrylic with UV-resistant finishes. These not only look better but also stand up to the elements. 
• Go Big: Larger signs with a premium frame or stand can make a bold statement and ensure people don’t miss them. Shop real estate websites for high end frames and stands. 
• Incorporate Branding: Use your logo prominently, include your tagline, and ensure the design aligns with the luxury feel of your brand. 
• Lighting Options: For longer visibility, consider signs with solar-powered lighting or spotlights for nighttime exposure. 

Tip 2: Add a QR Code for Instant Engagement 

Gone are the days of hoping someone will remember your business name or scribble down your phone number. QR codes make it easy for people to take immediate action. 

• Use the QR code to direct people to a custom landing page showcasing the project, a gallery of your work, or even a video walk-through. 
• Add a clear call-to-action like: “Scan to See the Before & After!” or “Get Your Free Consultation.” 
• Use QR code stickers to change the code on each sign to make them trackable. 
• Test the QR code before printing to ensure it works seamlessly. 

Tip 3: Include a “Take One” Box 

Steal this idea from real estate agents: a weatherproof box with professionally designed brochures or postcards. The goal is to provide more information in a tactile, memorable way. 

• What to Include: High-quality photos of the project, a short description of the services offered, your contact details, and a special incentive like a free consultation or discount for neighbors. 
• Design: Ensure the flyer reflects your brand’s luxury image—thick paper stock, elegant fonts, and professional imagery are a must. 
• Maintenance Tip: Assign someone on your team to restock the box regularly during the project’s active phase. 

Tip 4: Place Strategically for Maximum Visibility 

Even the most beautiful sign won’t perform if it’s in the wrong spot. Think about where your sign will have the most impact. 

• Traffic Flow: Place signs near high-traffic areas or key intersections where they’ll get the most views. 
• Angle Matters: Ensure your sign is positioned at an angle that makes it visible to drivers and pedestrians alike. 
• Client Permission: Don’t be shy about asking the homeowner to keep the sign up for a few weeks post-project. Offer them a small thank-you gift as an incentive, like a gift card or service credit. 

Tip 5: Create Exclusivity with a “Neighborhood VIP Offer” 

Nothing makes people take action like exclusivity. Use your yard signs to promote a special offer that’s just for neighbors. 

• Add language like: “Book Your Consultation Now—VIP Spots Are Limited!” 
• Tie it to the completed project. Include something like: “Loved this transformation? Let us design yours next.” 
• Use a unique QR code or landing page to track response rates. 

Recap 

And there you have it—five ways to make your yard signs work as hard as you do: 

1. Go beyond the standard 18×24 H-stake signs and embrace high-quality, visually striking designs. 
2. Add QR codes to make it effortless for prospects to learn more about your work. 
3. Include a “Take One” box with brochures that clients can hold onto and share. 
4. Be strategic about placement to maximize visibility. 
5. Create a neighborhood VIP offer to encourage immediate action and tap into exclusivity. 

If you’re using yard signs, give one—or all—of these strategies a try on your next project.  

And don’t forget: everything you put out into the world represents your brand, so make sure it’s speaking the same luxury language as your services.