20 Easy tasks you can do now to set you up for success in 2025

So today, we’ve put together 20 super-simple marketing tasks you can do right now, without getting overwhelmed, to position yourself for success in 2025. I promise—taking these small, manageable steps now will make your life so much easier when January rolls around.

These aren’t giant overhauls or complicated campaigns. Just practical, actionable things that you can tackle one by one.

Download the “20 Easy Tasks to do now” guide!

1. Compile or Ask for Customer Reviews

You know how important customer reviews are in providing social proof to potential customers and clients. So, take an hour to reach out to your 2024 clients and ask for a review. Make it easy—send them the link directly to your Google or Facebook review page. You can even provide a short template to nudge them in the right direction.

If you’ve been proactive this year in asking for reviews, you’re ahead of the game! Take a few minutes to compile them into one document that’s easy to reference throughout 2025 when you need to include them in your marketing efforts.

 2. Brainstorm 12 Content Topics for 2025

I want you to think of this as a creative brainstorm session. The goal is to come up with one content topic for each month that can help your potential clients. You want to demonstrate you can help people by actually helping them. Think through the questions you answer over and over – how can you turn that into a helpful blog post, video, or social media series?

For example, if you’re building outdoor kitchens, a few of your topics may be, “How to select the right outdoor appliances for your family,” or even, “traditional grill vs. flat top – which is better?” Make sure you’re thinking through seasonality too so that your topics align with the time of year.

You don’t have to do anything other than make a list of 12 topics. That will give you the nudge you need to begin creating that content when the new year rolls around.

3. Plan a Photoshoot

Think through any projects you’ve completed in 2024 that haven’t been properly photographed, and go ahead and plan a shoot. And don’t worry if you’re a landscaping company and there’s already snow on the ground – you can think through who you need to ask in the spring so it doesn’t fall off your radar.

This is also a great time to get some seasonal shots – get a fire going in an outdoor fireplace and include people wrapped up in sweaters and blankets. If you’re selling kids’ playhouses, go ahead and get some shots now that you can use right away and leading into next fall.

Planning a professional photoshoot now ensures you’ll have fresh content for winter campaigns and sets you up for success next fall.

 4. Clean Up Your Email List

An unorganized email list is a marketing nightmare. Take some time to get into your email system to remove inactive subscribers and segment your audience.

Research shows segmented email campaigns generate a 760% increase in revenue compared to non-segmented campaigns​.

Think through the types of products or services you offer and segment your email lists based on those groups, as well as customer behavior, location, or purchase history, and watch your open rates soar in 2025.

For example, if you’re running a high-end outdoor product shop, work to segment your list based on previous products customers have purchased. If someone bought a grill this year, they may be a prime candidate for investing in new outdoor furniture next year. Or a customer who purchased a grill 5 years ago may be ready to upgrade.

This does take some time, but the benefits are huge. Now, if you’re reading this and thinking, “Katy – no. I just don’t have the time to do that,” that’s fair. If that’s the case, at the very least create groups and tags in your email system you can use going forward, so this time next year, you’ve got a great segmented list.

 5. Update Your Target Personas

You know your target personas are key for ensuring your marketing is reaching the right people with the right message. Take 15-20 minutes to review and tweak your target personas.

Think through the customers or clients you’ve dealt with this year who were ideal – which target persona did they fit in with? Are you seeing patterns that may mean you need to tweak those target personas for 2025? Think month by month about your clients and determine if your existing target personas are good to go or if you need to make a few updates.

 6. Organize Your Marketing Assets

Gather all your photos, logos, and graphics into a central location, whether you use Google Drive or Dropbox or some other web-based system. Think through how you REALLY use these assets, and make sure to consider future team members. We like to name folders with the homeowner’s name, as well as a couple other identifying traits of the shoot – so, Smith Outdoor Kitchen July 2024.

If you’ve got a ton of assets, you may want to create a contact sheet with one example photo or graphic and the name of the folder, for easy access.

 7. Review Your Website for Quick Fixes

You don’t need to do a full website audit, but take 20 minutes or so to review your website. Make sure all the links are working, swap out any outdated photos, and update any old testimonials.

You’d be surprised how many websites have broken social media links, so pay attention to those.

These small tweaks improve the user experience, help your SEO, and keep everything up to date, ensuring potential customers and clients stay on your site longer.

 8.Write a Thank-You Email to Past Clients

A personalized thank-you goes a long way in fostering loyalty. Affluent buyers in particular appreciate brands that take the time to connect on a personal level​.

So take a few minutes and write 3 or 4 notes to your best clients from this year. Mention specific details from their project to show you remember their experience, and let them know you’d love to work with them again if the opportunity arises.

 9. Make a List of Potential Partnerships

If you read our post on strategic marketing partnerships, you know we’re big proponents of them – they can be marketing gold. So jot down a few businesses you’d like to collaborate with next year. For example, if you’re a pool company, a partnership with a luxury patio furniture brand could result in co-hosted events and shared mailing lists​.

Once you’ve made your list, book some time on your calendar in January to investigate a little further and reach out.

10. Set Up a Basic Content Calendar

Even a simple content calendar will keep you organized throughout the year. Map out key seasons, holidays, and promotional windows for 2025. If you’ve completed our second tip and have brainstormed content topics, you can plug those into the calendar to give you a beginning plan for your content marketing efforts in the new year.

 11. Repurpose Old Content

Why reinvent the wheel? Identify your top-performing posts or ads from 2024 and brainstorm ways to repurpose them. For instance, a popular blog can become a video or social media series, extending its life and reach.

Many people think that every bit of content you put out there has to be brand new. But that assumes that every potential client has seen every piece of content, which simply isn’t the case. Yes, you can repost older blog posts – give them a new title and you’re good to go. Even if someone has read that content before, it will reinforce the message.

12. Create a Pinterest Board with Inspiration for 2025

You know we’re huge fans of Pinterest here at Script. So, take a little time to create a Pinterest board with inspiration for 2025. This can be a great resource for new clients to show you the kind of project they’re interested in.

If you’re a landscaping company, of course you want to include your own work on your Pinterest account, but adding an inspiration board with a wide variety of other work can go a long way in helping your clients show you exactly what they want. Start a board with trends and ideas that align with your brand’s style to guide your creative strategy​.

 13. Set Up an Automated Email Sequence

This is an instance where a little work now can pay huge dividends in the future. Just about every email system out there has the capability to set up automated messages that trigger when someone performs an action on your website.

If you have a downloadable guide on your site, set up your email system so the person who downloaded the guide automatically gets an informational email two days later.

Automating an email sequence ensures consistent communication with minimal effort​.

 14. Create Your Social Media Posts in Advance

We all know getting back into the swing of things in January can be tough, so make things a little easier on yourself by creating some social content now. Scheduling some holiday and new year posts keeps you from having to do it on the fly between sips of egg nog, and having some posts scheduled for January lets you focus on getting back into the swing of things without worrying about what’s being published on Facebook and Instagram.

 15. Update Your Google Business Profile

Google Business is SO important when it comes to your SEO, so make sure your business hours, contact info, and recent photos are up to date. Be sure to include holiday hours as well. Now is also a great time to make sure Google Business is in the mix when it comes to publishing content – you’re posting to Facebook, Instagram, and Pinterest every week, but are you publishing that same content to Google Business? Get a plan together to keep your listing up to date.

 16. Create a “Swipe File” for Ads

A swipe file is just a place where you put anything you find that inspires you. You can literally swipe through it. So take a few minutes and create a folder in Google Drive where you and members of your team can save ads or photos you love.

This collection will be a goldmine of inspiration when it’s time to brainstorm new campaigns, plan a photoshoot, or just get out of your comfort zone.

Because so many people are running ads, it’s a great time to save ads you like – whether in your industry or not. You’d be surprised at what you can adapt to work for your business.

 17. Block Time for Quarterly Check-Ins

It’s so important to review your marketing quarterly, so go ahead right now and put that time on your calendar for the entire coming year. Set up recurring appointments to review your metrics and marketing strategy each quarter. These check-ins will help you course-correct as needed and ensure you’re on track to hit your goals​, and putting them in your calendar now will ensure they don’t fall off your radar or get put on the back burner.

18. Record a Short Thank-You Video for Social Media

Film a quick thank-you video for your clients and followers. This small gesture builds goodwill and helps maintain relationships with your audience. Talking directly to your audience is a great way to help people get to know you as a person – smile, speak directly to the camera, and don’t read a script.

 19. Identify 2-3 Trends to Focus on in 2025

Along the same lines of working on ideas for your content calendar, finding some themes to focus on throughout the year can help you hone in on your marketing message. Use Pinterest Predicts or Google Trends to identify some emerging themes that apply to your business.

For example, eco-friendly outdoor products and smart-home integrations are on the rise​. Incorporate these trends into your marketing for a competitive edge.

20. Organize Your 2025 Marketing Budget

Look back at your 2024 spending and make adjustments for 2025. If one ad platform delivered better results than another, you may want to allocate more budget there​​ next year. Make sure you have a method of keeping up with marketing spends so you can track where you are throughout the year. A well-organized budget ensures your campaigns run smoothly all year.